We noticed that there are a lot of whiskey reviews on the internet and in magazines, but they rarely feature women’s voices—which is especially odd, given that women overall have more sensitive noses and palates than men. And often, they’re presented in a way that feels less than welcoming to women who love whiskey.
We decided to change that.
Her Whiskey Reviews is a platform that elevates and amplifies women’s voices in the whiskey space. We aim to be inclusive and approachable—this content is for everyone, but especially for women who have few other outlets for their passion. And we’re dedicated to showcasing a diverse range of palates so that every reader can find a whiskey that will suit their tastes.
For far too long, women have been marginalized in the alcohol review space, often overlooked or dismissed in conversations dominated by men. Her Whiskey Reviews challenges the status quo, offering a confident, informed platform where women can share their unique perspectives on taste, aroma, and experience. Research and anecdotal evidence suggest that women may articulate and experience flavor differently, bringing fresh insight and diversity to spirits evaluation.
“Womens’ olfactory abilities tend to skew toward more sensitive and our recall for flavor memories tends to skew faster and more accurate than that of men, according to numerous studies,” Kimberl says. “It’s fun to apply that to whiskey reviews, which frequently leave women out of the conversation altogether.”
Her Whiskey Reviews isn’t just another review site. In addition to in-depth, accessible reviews, the platform will offer educational resources, industry news, and features on women making waves in the world of whiskey and spirits. Breaking away from traditional review formulas, Her Whiskey Reviews is committed to raising awareness, providing context, and fostering a welcoming community for women enthusiasts and professionals alike.
“Whiskey makers put an incredible amount of time and effort into creating their spirits, and it’s incredibly important that reviews educate the consumer and contextualize the whiskey within the broader market,” Wibbels says. “Rather than just a thumbs up or down, or a simple numerical rating, we want to make each review answer not just ‘Did I like it?’ But rather discuss what kinds of sippers might find this pour fascinating or enjoyable.”
We also recognize a longstanding pay disparity for women in the spirits and beverage industries. Years of training and expertise are valuable, and we believe that those who put careful work into assessing a spirit and using their deep knowledge and perspective should be paid fairly for their contributions. Her Whiskey Reviews is committed to transparency about costs and compensation for participation, affirming that expertise deserves recognition and equitable pay.
To further celebrate excellence in spirits, Her Whiskey Reviews will host annual awards, recognizing outstanding producers, innovators, and contributors to the industry, always with a focus on inclusion and the female palate.
All are welcome here.
Cheers!
